Salonized’s mailing system is designed to maximise the likelihood of your Salonized e-mails being delivered to your customers' inbox successfully - but it can’t be 100% guaranteed.

There are lots of reasons why e-mails could end up in your customers’ spam box instead. For example, your customer might have at one time marked one of your Salonized e-mails as spam because they didn’t recognise your Salonized e-mail address.

When this happens, this can affect all of the e-mails that you try to send to that specific customer - including the essential ones like the appointment confirmation.

But fear not! There are things that you and your customers can do to avoid your Salonized e-mails from ending up in their spam.

The screenshot above shows a Gmail example where you can see that the Appointment Reminder (Afspraakherinnering) hasn't landed in the customer’s primary inbox.

By dragging the email to the primary inbox (Primair) this customer can make sure that your subsequent e-mails will land in their primary inbox.

If your customers add your email address to their address book, your emails will end up in their primary inbox.

By default, your Salonized e-mails will be sent from a Salonized e-mail address:

It could be the case that your customer didn’t recognise your default Salonized e-mail address and so marked the e-mail as Spam (affecting deliverability of all future emails)

One way to help your customers to recognise your e-mail as being from your salon is to verify a custom domain (e.g. yoursalonname.nl) By verifying your custom domain, your Salonized e-mails will be sent to your customers directly from your custom domain (e.g. info@yoursalonname.nl) This can help your customers to recognise your salon as the sender of the e-mail.

Learn more about setting up and verifying a custom domain here.