Customer Groups

Customer groups - located in the Customers area - help you better understand your customer base and make it easy to target specific groups with custom messages. You can send pre-built (or tailored) email or SMS campaigns to encourage the right customers to book their next appointment, helping you turn first-time visitors into regulars and keep your loyal customers coming back.

We've created two initial customer groups to help you get started with your retention efforts.

This group includes customers who have been regulars in the past but haven’t booked their next appointment. We've identified them as customers with:

These are your valuable, regular customers who might have simply forgotten to book their next visit. Send them a friendly reminder to get them back in your chair!

This group is made up of your new customers who have had one appointment and now have the potential to become regulars. We've identified them as customers with:

Reaching out to these customers after their first visit is a great way to show you appreciate their business and tempt them back for a second appointment.

1. Navigate to the Customers area and click on Customer groups.

2. Choose a group to view the list of customers within it.

3. From there, click Send message to easily send a targeted email or SMS campaign.

We've created message templates (email and SMS) specifically designed to encourage these customers to book their next appointment. For example, here is the email template for the First-visit follow-ups group:

Once you've sent a message to customers within a group, this will be visible on in the customer groups and messages tables:

Ready to start using customer groups to grow your business? Head over to the Customers area in Salonized to check it out!