Google Analytics (the latest version of which being Google Analytics 4, also known as “GA4”) is a web analytics service provided by Google that allows you to track and analyse what your customers are doing on your website. It provides insights into website traffic, user behaviour, and other key metrics, helping you to make informed decisions to optimise your online presence and user experience.
As a Salonized user, you’ll likely be using our:
Booking widget - enables your customers to book an appointment online
Gift card widget - enables your customers to buy a gift card online
Micro-site - an automatically generated website which you can use to reach customers (which can also contain your Booking widget and/or Gift card widget)
It is possible to use Google Analytics (GA4) to track how your customer are interacting with your Booking widget, Gift card widget and Microsite!
It will allow you to see when customers click on your booking widget and where they navigate on your widget. You will be able to see how many customers make it to the different steps that shows you where customers stop in the appointment making process.
This article will explain how to set up GA4 tracking and exactly what is tracked.
How to set it up
Google Analytics
Given that GA4 is a Google product, we’ll leave it to Google to explain how up an Analytics account!
Once you've set up the basics of Google Analytics, it's possible to link the Salonized domain to your Analytics account. Here's how:
In your Google Analytics account, go to Admin, under the ⚙️ icon
On the left, click on Data collection and modification > Data streams
Choose the correct web data stream
Under the Google Tag section (at the bottom), click on Configure tag settings
Under Settings, click on Configure your domains
Click on Add Condition and enter
salonized.comas a Domain
Set up in Salonized
Once you’ve set up your Google Analytics account and linked the Salonized domain, you’re almost there! There is just one easy step remaining:
Add your Google Analytics ID (it will look something like this
G-XXXXXXXXXX) to your Salonized account - you can do this in one of two places:Settings > Online bookings > Style and sharing > Tracking: Fill in your
GOOGLE ANALYTICS IDand save.Settings > Micro-site > SEO:
GOOGLE ANALYTICS ID
What is tracked?
This section details exactly what is and isn’t tracked in Google Analytics.
Booking widget
Is tracked
The general booking widget
A custom booking widget
Isn’t tracked
Our old booking widget
Reschedule widget (dedicated widget for rescheduling appointments)
Rebook widget (dedicated widget for rebooking appointments)
In the (custom) booking widget it's possible to measure the following steps:
Widget step | What is tracked |
| Page view
Events
|
 | Page view
Events
|
 | Page view
Events
|
 | Page view
Event
|
 | Page view
Event
|
Gift card widget
For the gift card widget it's possible to track the following events:
Widget step | What is tracked |
 | Page view
Event
|
 | Page view
Event
|
 | Page view
Event
|
Don't hesitate to contact the Salonized team if you have any further questions.
You can always send us a message or call us during business hours.
Thank you for reading!