Google Analytics (the latest version of which being Google Analytics 4, also known as “GA4”) is a web analytics service provided by Google that allows you to track and analyse what your customers are doing on your website. It provides insights into website traffic, user behaviour, and other key metrics, helping you to make informed decisions to optimise your online presence and user experience.

As a Salonized user, you’ll likely be using our:

Booking widget - enables your customers to book an appointment online
Gift card widget - enables your customers to buy a gift card online
Micro-site - an automatically generated website which you can use to reach customers (which can also contain your Booking widget and/or Gift card widget)

It is possible to use Google Analytics (GA4) to track how your customer are interacting with your Booking widget, Gift card widget and Microsite!

It will allow you to see when customers click on your booking widget and where they navigate on your widget. You will be able to see how many customers make it to the different steps that shows you where customers stop in the appointment making process.

This article will explain how to set up GA4 tracking and exactly what is tracked.

How to set it up

Google Analytics

Given that GA4 is a Google product, we’ll leave it to Google to explain how up an Analytics account!

Once you've set up the basics of Google Analytics, it's possible to link the Salonized domain to your Analytics account. Here's how:

In your Google Analytics account, go to Admin, under the ⚙️ icon
On the left, click on Data collection and modification > Data streams
Choose the correct web data stream
Under the Google Tag section (at the bottom), click on Configure tag settings
Under Settings, click on Configure your domains
Click on Add Condition and enter salonized.com as a Domain

Set up in Salonized

Once you’ve set up your Google Analytics account and linked the Salonized domain, you’re almost there! There is just one easy step remaining:

Add your Google Analytics ID (it will look something like this G-XXXXXXXXXX) to your Salonized account - you can do this in one of two places:
- Settings > Online bookings > Style and sharing > Tracking: Fill in your GOOGLE ANALYTICS ID and save.
- Settings > Micro-site > SEO: GOOGLE ANALYTICS ID

What is tracked?

This section details exactly what is and isn’t tracked in Google Analytics.

Booking widget

Is tracked
- The general booking widget
- A custom booking widget
Isn’t tracked
- Our old booking widget
- Reschedule widget (dedicated widget for rescheduling appointments)
- Rebook widget (dedicated widget for rebooking appointments)

In the (custom) booking widget it's possible to measure the following steps:

Widget step	What is tracked
	Page view `/booking-widget/location` Events `location_select` (selecting a location)
	Page view `/booking-widget/services` Events `service_select` (selecting a service) `service_deselect` (de-selecting a service) `service_category_select` (selecting a category) `service_confirm` (Choose time is clicked)
	Page view `/booking-widget/appointment` Events `employee_select` (selecting an employee) `employee_clear` (selecting "Any employee") `date_select` (selecting a date) `time_select` (selecting a time)
	Page view `/booking-widget/personal-info` Event `booking_confirm` (customer confirms appointment)
	Page view `/booking-widget/confirmed` Event `booking_completed` (booking is created)

Gift card widget

For the gift card widget it's possible to track the following events:

Widget step	What is tracked
	Page view `/giftcard-widget/choose-amount` Event `amount_select` (selecting an amount)
	Page view `/giftcard-widget/personal-info` Event `giftcard_confirm` (purchase is confirmed)
	Page view `/giftcard-widget/confirmed` Event `giftcard_completed` (purchase is complete)

Don't hesitate to contact the Salonized team if you have any further questions.

You can always send us a message or call us during business hours.

Thank you for reading!

Adding a success url

Add the booking widget to your website

Online gift card widget explained

Book via Google integration

Enable 'Book via Google'