Salonized offers you the ultimate toolkit for salon success. The Premium Marketing Environment is a suite of strategic, user-friendly features designed to help you increase your visibility, grow your revenue, retain your loyal clients, and keep your calendar full, all in just one platform for a hassle-free approach. In this article, you will find an overview of the simple yet powerful tools included in the Premium Marketing Environment that will help put your salon under the spotlight.
Note: The Salonized Premium Marketing Environment is available in the Pro plan and is accessible only to user accounts with Owner, Administrator, and Manager permissions.
You can add certain features, such as the waiting list, to your subscription as a Boost.
Which features are included in the Premium Marketing area?
Take a look below to discover all the features included in the Premium Marketing area.
Personalised Newsletters
Capture your customers' attention with an attractive newsletter. Salonized’s Newsletter Builder allows you to easily send newsletters directly from your account. You can also personalise them by applying customer filters. This permits you to tailor your message to the right audience and increase engagement. For example, you could send long-term customers a special thank-you for their loyalty.
Learn more about the newsletter here.
Discount Codes
Give potential clients the perfect excuse to choose your salon by offering a dedicated discount code for their first appointment. It’s a simple way to expand your customer base and turn "maybe" into a booking.
Seamless Application: Clients can apply your custom codes directly at checkout when booking online.
Newsletter Integration: Associate your discounts in a newsletter campaign to drive high-volume bookings in a short amount of time.
Discover how to set up discount codes in this article.
Last-minute Discounts
Maximise your daily revenue by turning quiet hours into ‘quick wins’ for your customers. This feature helps you promote less popular time slots by offering services at a reduced price, ensuring your staff stays busy throughout the day.
For example, set a specific discount for appointments booked within 24 hours to automatically fill remaining gaps in your calendar.
More information here.
Rebooking Invitations
See your customers more often and sooner. With the Rebook Reminder, you automatically send customers a reminder to book a new appointment if they haven’t visited the salon for a while. This helps increase your retention rate and build a loyal customer base.
Read more here.
Waiting list
Avoid empty chairs and lost revenue caused by cancellations. The Waitlist acts as a lifesaver, keeping a pool of ready-to-book clients at your fingertips.
Fill Gaps Instantly: When a cancellation occurs, you have a curated list of clients waiting to step in.
Keep Your Calendar Full: Ensure your salon stays busy and your team stays productive, no matter what changes happen at the last minute.
Learn more about the waiting list here.
If you have any questions about the premium marketing environment, contact our support team.
We will be happy to help you.