Emails are a powerful tool to make your business grow and strengthen relationships with your customers. However, delivery doesn’t always go as expected. In this article, you will learn how the email delivery works at Salonized, the best tips for optimal communication, how to prevent your messages from ending up in your clients’ spam folders, and how to handle delivery errors.
How does email delivery work at Salonized?
While most providers successfully deliver between 88% and 99% of messages, Salonized aims for a near-perfect score, so your confirmations and marketing never go missing.
Currently, Salonized’s delivery rate stays strong between 97% and 99% thanks to a strong technical infrastructure:
Built-in Trust (SPF & DKIM): Salonized uses industry-standard "digital signatures" (known as SPF and DKIM). These prove to your customer’s inbox that the email is definitely from you and hasn't been tampered with.
Reliable Sending (Amazon SES): Salonized partners with Amazon SES, one of the world’s most trusted delivery engines, to make sure your messages are sent out quickly and efficiently rather than getting stuck in digital traffic.
How can I optimise my emails to avoid spam filters?
When you create or update your email templates, certain elements can inadvertently trigger spam filters. To keep your ‘sender reputation’ high, pay close attention to the content of your messages. These are our top recommendations:
Limit images: Avoid using too many images, as a high image-to-text ratio is a common spam trigger.
Use hyperlinks: Instead of pasting visible URLs, hyperlink them behind descriptive text or buttons.
Avoid URL shorteners: Do not use services like bit.ly or tinyurl.com, as these are often flagged by filters.
Pay attention to your language: Avoid "spammy" buzzwords or excessive use of caps and exclamation marks in subject lines.
How can I manage my recipient list for better results?
Sending bulk emails to unengaged or inactive email addresses can negatively impact the deliverability of all your emails, including important appointment confirmations. Here’s how to avoid it:
Regular Cleaning: Periodically review and clean your recipient list to remove inactive addresses.
Targeted Sending: Focus your marketing efforts on customers who frequently open and engage with your content.
Permission-Based: Ensure customers have agreed to receive marketing to prevent them from marking your address as spam.
How can my customers help ensure they receive my emails?
In some cases, the most effective way to bypass strict spam filters is for the recipient to signal to their provider that you are a trusted sender. When a customer interacts with your email, it tells their inbox that you are a trusted sender.
If your emails land in ‘Promotions’ or ‘Spam’, ask your customers to move them into their Primary inbox. This ensures your future communications stay visible and easily accessible to your customers. Also, if a message ends up in the Spam folder by mistake, clicking ‘Not Spam’ or ‘Report as Not Spam’ helps the email provider learn that your communications are wanted.
Ask your customers to add your email address to their digital address book. This is the most effective way to guarantee your emails are delivered correctly.
What should I do if I receive a "Delivery Failure" notification?
If you see an automated email from MAILER-DAEMON@amazonses.com, don't worry. This is a "return to sender" notice from the delivery system (Amazon SES) to let you know that your message couldn't be delivered. Here’s how to get back on track:
Double-check the email address: Verify that the customer’s email address is typed correctly in their profile.
Verify the account is active: Sometimes customers change their email or have a full inbox. If possible, confirm with them that the account is still in use.
Useful resources:
If you’ve confirmed the address is 100% correct and active, but the emails still aren't being delivered, contact our support team, and we’ll investigate further for you.