Ready to take your salon's performance on Treatwell to the next level? This comprehensive guide combines proven marketplace strategies with exceptional service delivery to help you attract more clients, earn glowing reviews, and build a thriving business.
By implementing these four key strategies, you'll create a powerful foundation for sustained growth on the Treatwell marketplace.
1. How to get more bookings
Understanding Treatwell ranking
Your ranking on Treatwell depends on things like reviews, pricing, and keeping your calendar updated. Treatwell regularly improves this system to help more people find your salon. Your ranking will change from time to time - this is normal and helps you get more bookings.
Top 6 strategies to boost your bookings
Gather reviews early for maximum impact: Reviews help new clients trust your salon. Get at least five reviews in your first 4 months on Treatwell and you'll appear higher in search results. This means more people will see and book your salon.
Keep your pricing competitive: Clients compare prices before booking. Keep your prices similar to other salons in your area. Fair pricing attracts more clients and helps you get chosen over competitors.
Write compelling service descriptions: Write clear descriptions that tell clients exactly what they'll get. Mention how long treatments take, what they include, and what makes them special. When clients know what to expect, they're more likely to book.
Update your calendar regularly: Keep your calendar current with all your bookings. This shows clients you're organized and helps them find available times easily.
Optimize your salon profile - Complete every section in your Treatwell dashboard:
Write a description that shows what makes your salon special
Add photos of your salon
Set your correct opening hours
Turn on last-minute discounts to fill empty slots and attract walk-ins
Create strategic promotions: Use the "Set up last-minute discounts" in your dashboard to automatically offer deals when you have free time. This fills your schedule and brings in new clients.
Leverage your online presence: Place your booking button on your website and share your services on social media. The more places people can find you, the more bookings you'll get.
For detailed instructions on setting up your Treatwell profile, check out our Treatwell setup guide.
2. How to deliver exceptional service
Master client relationship management
Use Client Notes effectively: Save important details about each client in Salonized. Note things like "loves strong coffee" or "allergic to certain hair dye." When they return, these personal touches show you remember them. Clients love feeling special and will come back more often.
Perfect your welcome process: Always greet clients by name with a warm smile. Offer them a drink and quickly explain what will happen during their visit. A friendly welcome makes clients feel comfortable and sets a positive tone.
Maintain professional communication: Speak clearly about your services. Explain what you're doing during treatments, ask if they're comfortable, and give them tips for taking care of their hair or skin at home. Professional communication shows you're an expert they can trust.
Create the right atmosphere
Keep your space inviting: Keep your salon clean and welcoming. Good lighting, pleasant background music, and comfortable chairs make clients feel relaxed. A nice atmosphere encourages clients to stay longer and book again.
Manage your schedule smoothly: Start appointments on time and let clients know if you're running late. Being punctual shows you respect their time and keeps them happy.
Follow up thoughtfully: After treatments, ask how clients feel about their results. This shows you care and helps you fix any concerns before they leave negative reviews.
3. How to gather more reviews
Automatic review collection for online bookings
Enable Customer Feedback: Turn on customer feedback in your Treatwell dashboard. This automatically asks clients for reviews after their online appointments. You don't have to do anything - the reviews come in by themselves, helping you build a great reputation.
Push reviews to your Treatwell profile: Enable "Push your reviews to your Treatwell profile" in your dashboard. This puts all your positive reviews on your Treatwell page where new clients can see them. More good reviews = more bookings.
To learn more visit our help article.
Collecting reviews from direct bookings
Add contact details to every appointment: When clients book directly with you, add their email and phone number to the appointment in Salonized. This way they'll get review requests after their visit, plus reminders to book again.
Important: Make sure clients are okay with receiving emails before adding them.
Review request best practices
Time your requests right: Ask for reviews when clients are happy - right after their appointment or the next day when they're still excited about their new look.
Make it personal: When asking for reviews, mention something specific: "I hope you love your new highlights! If you're happy with them, a quick review would really help us out."
Keep it simple: Don't make it complicated. Just ask "Could you leave us a quick review?" and show them how.
4. How to maximize your Booking Widget
Strategic widget placement
Homepage priority: Put your booking widget on your website's main page, ideally in the top right corner. This spot gets the most attention from visitors.
Multiple touchpoints: Add the widget to at least 3 different places on your website. More opportunities to book means more actual bookings.
Customize your call-to-action: Choose button text that works for your clients like "Book now," "See prices," or "Check availability."
Social media integration
Social posts Use your booking widget link in social media posts to get bookings directly from your followers.
Story highlights Add booking links to your Instagram story highlights so people can always find them.
Profile bio links Put your booking widget link in your social media bios.
Widget optimization tips
Show what matters Set up your widget to show the information that helps clients decide - prices, how long treatments take, or what's included in each service.
Highlight top services Use the "Highlight top services" feature to show your 3 most popular treatments first in the booking widget. This helps clients find your best services quickly.
Keep availability updated Update your calendar regularly so the widget shows when you're actually free. This stops clients from trying to book times when you're already busy.
Check out our online booking settings guide for all the options available
For more detailed setup instructions on any of these features, explore our other help articles or contact our customer service team - we're here to help you succeed!